VESTRIS × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Vestris.

Aahil, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Vestris is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US title agency mapped, the 2,800 that look like your best customers, and three campaigns we'd run for Vestris in the next 30 days.

PREPARED FOR AAHIL VALLIANI · SAN FRANCISCO, CA · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Vestris.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a workflow decision made by an owner-operator, and a two-person team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 1,300 to 2,100 more of your best customers?

You already have the dream ones: the title agencies that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,300 to 2,100 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
1,300 to 2,100title agencies that look exactly like them
Section 04 · Your market, sized

Every cell is a title agency.

Every US title agency and abstracter sits in state insurance department licensing rolls and the ALTA Company Directory, with owner names, underwriter appointments, and license dates. We build the list from that, enrich the buyers, and time the sends to underwriter renewal and license-filing cycles.

US title abstract & settlement officesYour sweet spot: 5 to 50 employees, residential purchase and refi closingsIn-market this quarter
0
US title abstract & settlement offices. US Census County Business Patterns, NAICS 541191/524127.
~2,800
Sweet-spot agencies
5 to 50 employees
3
Buyer personas
Owner, Escrow Officer, Ops Manager
~8,400
Relevant contacts
At 3 titles per agency
Jan to Mar
Evaluation window
Before spring closing season
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 8,400 US title abstract & settlement offices and reach out when the right signal shows up, so Vestris is the first name a title agency owner thinks of when closing automation comes up.

  • New title agency license issuedState insurance department licensing rolls. New agencies pick their stack in month one.
  • Underwriter appointment changeState DOI and ALTA filings show when an agency switches title insurers, a moment they re-evaluate tools too.
  • Escrow officer hiring surgeJob postings on Indeed and LinkedIn. Headcount growth outpacing manual document handling.
  • Closing-delay complaints in reviewsGoogle and Yelp reviews naming slow closings point to an operational bottleneck a buyer will pay to fix.
  • Agency merger or ownership transferState DOI change-of-control filings. New owners reset the vendor stack in the first 90 days.
  • ALTA and state land title conference rostersALTA ONE and state land title association attendee lists. Anyone at the booth is in-market.
09:14 · TODAY
Midwest title agency with 12 employees posts for its third escrow officer this year
→ HIRING-SURGE PLAY · 1:1 SCRIPT DRAFTED
08:51 · TODAY
Texas title agency files new underwriter appointment, effective January 1
→ UNDERWRITER-SWITCH PLAY
YESTERDAY
Five recent Google reviews for a Florida title agency cite three-week closing delays
→ REVIEW-PAIN PLAY
YESTERDAY
New title agency license issued in Arizona, effective next month
→ NEW-LICENSE PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~2,800 title agencies in your sweet spot: 5 to 50 employees, handling residential purchase and refinance closings, sourced from the ALTA Company Directory
AngleOne platform to chase documents, clear title and coordinate closing instead of three disconnected tools and a stack of emails
~2,800 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetAgencies that mirror Vestris's current book: same order volume, team size and closing mix
AngleLead with the workflow they already run manually and what changes once document chasing and title clearing are automated
~1,300+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetTitle agencies showing a buying signal this quarter: new state license, underwriter appointment change, escrow officer hiring surge, or closing-delay complaints in reviews
AngleA one-to-one outreach written from the signal, sent the week the license or hire posts
~500 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Aahil, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.